Wednesday, April 14, 2010
Creating Search Engine Friendly Pages
There is no point in building a website unless you can attract interested visitors. A major source of traffic for most sites on the web is search engines like Google, Yahoo!, Bing, IXQuick and so on. Therefore, by designing your site to be search engine friendly, you will be able to be more visible in search engines and obtain more visitors.
Most major search engines use programs called crawlers or robots to index websites for listing on their search results pages. The crawlers follow links to a page, read the page content and record it in their own database for later results listings.
If you want to prepare your site to be indexed easily, you should avoid using frames on your website. Frames can often confuse search engine robots and reduce your chances of being indexed. Additionally, frames make it difficult for users to bookmark specific pages on your site without embedding complicated scripts in your pages.
You should not present important information in Flash movies or in images alone. Search engine robots can only read text in your page's source code so presenting important text in Flash movies and graphic images will likely affect your search engine rankings dramatically.
Use appropriate meta tags accordingly on each and every page of your site so that search engine robots know at first glance what that particular page is about. By using meta tags, you are making the search engine robot's job easier, increasing the likelihood they will crawl and index your site more frequently.
Stop using outdated HTML tags like to style your page. Use CSS (Cascading Style Sheets) when possible because this is considered more effective and efficient. By using CSS, you can eliminate redundant HTML tags and make your pages much lighter and faster to load. Two clicks and good luck!